Prepare for upturn, Kolding says
PREPARE for market recovery is Maersk CEO Eivind Kolding’s positive message.
"I've never heard of a crisis that does not end," CEO Eivind Kolding told Fairplay in Copenhagen yesterday, adding: "For sure it will come to an end. Consumers just need to gain confidence, then we will have an upturn."
The Maersk Line boss went on to underline the importance of focusing on customers to ensure companies stay profitable in the current economic climate: "People forget that in a downturn, but now the customer is needed even more."
Priorities for Maersk include maintaining its market share and being more efficient in watching costs.
"We need to keep all costs down, that's our focus," said Kolding.
He even stuck to a positive approach about the loss predicted for Maersk Line this year.
"It's too early to tell," he said, adding: "I don't think anyone has a clear view of this."